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About Us

AJMP Ltd is run by Alistair Powell

Transforming Business Winning Performancea32

I help businesses to produce high quality tenders and proposals. This includes:

  • Helping companies to position, prepare, deliver and negotiate successful tenders
  • Managing bid teams on complex bids
  • Facilitating the development of win strategies
  • Providing independent review at critical points of the bid process
  • Training and coaching sales teams on how to win more business
  • Training bid writers on how to write winning proposals
  • Reviewing bid process and implementing changes to make the process more effective
  • Hands on Bid Writing


During my career I have delivered many successful tenders to aerospace, defence and other public sector organisations as well as working as a consultant to the UK MoD at Abbey Wood.

More recently, I have providing training and consultancy to companies, helping them to improve their bid process and win more business. This includes strategy development as well as bid writing and reviewing.

Helping Customers to Win

A sample of tenders and bids, which I have played a significant role in, include:

EADS Helped EADS to develop and implement a consistent bid process

Bid management support on major bids to UK MoD and NATO

Training on bid writing and bid management

Babcock International Proposal writing training, and consultancy support

Bid management and bid review

Bid review process development and training

Thales Bid manager and bid support to UK MoD tenders

Campaign management support

BT Global Offload of Public Sector Services

Advice on Competitive Dialogue procurements

Atkins Developed and helped to implement a consistent bid process

Provided bid process advice

Supplied bid training

WEAF Bid training for members of WEAF
BAE Systems Ø Bid manager and bid writer for tenders to the UK MoD and NATO organisations, for secure communication systems

Recent Career History:

AJMP Ltd – Owner – September 2010 to present

I provide training, consultancy and hands on support across the business winning lifecycle. This includes bid management, bids and proposals training, process development, independent review and hands on bid writing.

I bring extensive experience of winning business and delivering large value bids, with well-proven training material. This is underwritten by qualifications from the Association of Proposal Management Professionals, as well as the Sandler Sales Institute.

The companies I work with are typically from aerospace and defence sector, bidding into UK Ministry of Defence, other UK Public Sectors, as well as large prime contractors.

I work with bid teams to help them position and deliver winning proposals. As an independent advisor, I bring an unbiased and challenging perspective, asking why and how that company is going to win a particular bid, and then helping them to write a proposal that clearly tells the customer why they are the best choice for the tender.

Shipley Ltd. June 2007 to September 2010 – Account Director

During my time at Shipley, as the Account Director, I was responsible for managing and growing major customer accounts.

We were successful in winning business at many new large prime contractors, including EADS, Babcock, Steria, Thales and BT. I also helped to develop and deliver consultancy support to companies who were undertaking Competitive Dialogue procurements. I worked on customer sites, helping customers to write tender responses and Executive Summaries.

Harmonic Ltd – Oct 2005 to May 2007 – Account and Bid Director

Developed new business with UK Prime Contractors and helped them to win major UK tenders. Provided consultancy on how to implement a winning bid process, write good Executive Summaries and manage complex proposals. At this time, Harmonic worked closely with Shipley Ltd, and I was an integral part of this team, bidding and winning new customer business.

SyntheSys Systems Engineers – Jan 2004 to Sept 2005 – Business Development Director

Whilst with SyntheSys, I worked closely with the UK MoD providing procurement support to Defence Equipment and Support at Abbey Wood.  I worked in the Data Links IPT, providing this expertise on site, helping them to write and release new tenders. During this time, I also helped SyntheSys to win major new contracts in Denmark, and Sweden.

Aerosystems (now BAE Systems), Yeovil – Feb 1996 to Dec 2003 – Bid Manager

My role at Aerosystems International was to win new business for the Tactical Communications Division. I was the customer’s point of contact for new business. I also managed the bid teams in the company who were delivering the bids and tenders. During my time, I successfully managed tenders for new business to the UK MoD, as well as the MoD in Norway, Sweden, France and other overseas countries. We won new business in the secure communication environment, on aircraft, ships and land based vehicles, including several large urgent operational requirement programmes.